Industry:
e-commerce

From quick-commerce pioneers to market-leading e-commerce platform.

Full rebrand from Cloud Retail to Native Commerce. A full brand strategy, including a brand audit dating back to their legacy as a rapid grocery provider (Jiffy), with go-to-market and competitor research, positioning and narrative, that formed the base for a vibrant and dynamic visual identity, fuelled by a rebellious orange and raw, authentic visuals that captured the endless opportunities that selling online provides.